About PowerEdge (Signzy):
PowerEdge is Signzy’s B2B fintech platform used by banks to run credit card journeys
(onboarding → post-onboarding) via SDKs and APIs. With multiple bank go-lives, keeping
production stable and issues closed fast is critical.
The Gist of the Role:
● We need a super-smart Head of Analytics and Customer Engagement.
● The main goal? Use credit card data to seriously boost customer sign-ups, how
much they use the card, and how long they stick around.
● You're basically building a brand-new analytics team from scratch—cool, right?
● You need to be a strategic whiz who knows data, customer journeys, and running
smart, data-fueled campaigns.
What You'll Be Doing (The Fun Stuff):
● Build the Dream Team: Define the whole analytics strategy, hire your squad
(analysts, data scientists, etc.), and set the rules for data quality and A/B testing.
● Show Me the Data: Create easy-to-read dashboards (KPIs like sign-up speed and
Customer Lifetime Value) and regularly tell the big bosses what the data means
and what they should do next.
Must-Haves (The Dealbreakers):
● At least 8 years in data/BI, with a good chunk of that in a leadership spot
● You’ve gotta have a track record of building and managing analytics teams.
● You need to be an expert in understanding Data and using it to achieve goals
● You must be solid on stats and A/B testing.
Nice-to-Haves (Bonus Points):
● Experience with FinTech, banking, or credit card data (especially transaction stuff).
● Knowing your way around customer engagement/marketing
Your Two Big Projects:
1. Fix the Sign-Up Process (Onboarding Funnel Optimization):
○ Figure out why people drop off when signing up for the credit card.
○ Use real-time data to jump in with messages or in-app prompts to save
those customers.
○ Track your success and keep making things better.
2. Make Customers Love the Card Forever (LTV Maximization):
○ Use transaction data to figure out who your customers are and how they
spend.
○ Run personalized campaigns to get them to:
■ Activate: Make that first purchase.
■ Spend: Increase the total money they spend.
■ Transact Often: Use the card more frequently.
■ Retain: Stop them from ditching the card.